Case Study · Egg Hunt & Resource Fair · 2025–2026

Adaptive Egg Hunt & Fair

An Easter egg hunt built for kids with disabilities, and a way to get families into our Oak Creek clinic.

Client / Brand

Medical Support Services / We Rock the Spectrum

Role

Digital Marketing Specialist

Year

2025, 2026

Pieces

Bilingual Flyers, Quarter Sheets, Screen Graphics, Vendor Packet, Emails, Sponsor Thank-You, Floor Plan

01

Problem

A Regular Egg Hunt Leaves a Lot of Kids Out.

Easter egg hunts are a classic, but most of them are a crowded race across a field: whoever runs fastest gets the most eggs. For kids who use walkers or wheelchairs, or who get overwhelmed in a crowd, that usually means watching from the sidelines or skipping it altogether.

We see these kids every day at our Oak Creek clinic, and we wanted an Easter event they could actually be part of, where every kid finds eggs at their own pace without having to compete for them. It’s since become Oak Creek’s standing event, the same way the trunk-or-treat is Kenosha’s.

Main goal: bring new families and local organizations into our Oak Creek clinic.

Along the way, we wanted to:

→Make the hunt work for kids with mobility, sensory and developmental needs
→Give back to the families we already work with
→Connect families with local disability organizations

02

Insight

The Eggs Have to Be Where the Kids Can Reach Them.

Accessibility comes down to the details. A kid in a walker can’t bend down to the grass, and a kid in a wheelchair can’t reach into a bush. If we planned where every egg went around the kids who’d be looking for it, everyone could do the same hunt.

03

Idea

Turn the Clinic Into the Hunt.

We mapped a route through the clinic and put eggs where every kid could get to them: taped along the half walls at walker height, tied to balloons and set at different heights along the way. Hunts ran in time slots, including a quieter sensory-friendly one, so the route never got too crowded.

04

Execution

How It Came Together.

2025: we ran the hunt inside our Oak Creek clinic, co-hosted with St. Coletta of Wisconsin and Autism United. Planning the route and where every egg went was the hardest part, and we learned a lot about what worked.

2026: we moved the hunt to the We Rock the Spectrum gym and used the clinic for a resource fair. A vendor packet with three tiers ($75, $150, $250) filled 14 tables and brought in $2,500.

Promotion: English and Spanish flyers, quarter sheets at the front desks of all three clinics, screen graphics for the clinic TVs, invite emails and extra pushes for the sensory-friendly slot.

Event day: Marquette student volunteers, costumed princesses, a floor plan built around the hunt slots, activity stations and goodie bags. Afterward we sent a sponsor thank-you graphic and a quick sponsor survey.