(414) 293-3261
Milwaukee, WI
Marketer in Milwaukee. I plan and run campaigns, events and partnerships, and I do a lot of the writing and design along the way.
Fluent in English and Spanish.
Case Study · We Rock the Spectrum · 2025–2026
Field Trip Program
Field trips at our sensory gym, reworked so schools could see the learning, not just the playground.
Client / Brand
Role
Year
Pieces
01
Problem
Schools Saw a Playground.
Schools only get a handful of field trips a year, and the same names tend to come up: the museum and the other usual spots teachers already know. We were trying to get on that list.
The problem was how people saw us. To a lot of teachers, We Rock the Spectrum looked like a playground. It’s a fun day, sure, but not something they could tie back to what they were teaching. When a trip has to justify the class time and the budget, “fun” loses to the museum every time.
Main goal: book more field trips with schools, daycares and day programs.
02
Insight
The Equipment Already Teaches.
Everything in our gym is therapeutic equipment. The swings, crash pads and climbing pieces all work the sensory system. Kids were already learning about their senses every time they played. We just weren’t telling anyone.
03
Idea
Make the Learning Part of the Trip.
We added a sensory education piece to every field trip. Kids learn about all 8 senses and how their bodies take in the world, using the same equipment they’re playing on. It’s still fun. Now there’s a lesson behind it.
04
Execution
How It Came Together.
Direct mailer: we already had school addresses, so we led with the learning, then the details, pricing starting at $10 per child and how to book.
Gym poster: a large poster so every group that comes through sees it.
Teacher take-home: so teachers can keep the lesson going back in class. We made it with help from our OT team.
Parent take-home: so parents can see what their kids learned, with a reason to come back to We Rock.
Social posts and a screen graphic for the gym.
Result: field trip bookings went up after we rolled it out.
