(414) 293-3261
Milwaukee, WI
Marketer in Milwaukee. I plan and run campaigns, events and partnerships, and I do a lot of the writing and design along the way.
Fluent in English and Spanish.
Case Study · Tender Touch Therapy · 2024
Recruitment Campaign
Getting our own team to help us hire, and making the job easier to picture for everyone else.
Client / Brand
Role
Year
Pieces
01
Problem
Nobody Knew We Had a Referral Program.
Pediatric speech, occupational and physical therapists are some of the hardest people to hire, and we needed more of them across three clinics. We actually already had a tool for that: an employee referral program. The catch was that almost nobody knew it existed. It was buried in the stack of paperwork people get on their first day and never look at again, and outside of the occasional mention in a meeting, it just sat there.
Our outside recruiting had the same problem in a different form. Our job posts listed perks as bullet points that looked like everyone else’s, and students at career fairs walked away unsure how Tender Touch and Medical Support Services fit together, or even how to apply.
Main goal: hire more therapists, with our own team’s referrals leading the way.
02
Insight
Our Team Was the Best Way In.
Clinicians trust other clinicians, so a referral from someone on our team goes further than any job post. People just have to remember the program exists.
And new grads don’t need a list of perks. They need to picture what working here would actually be like.
03
Idea
Make the Program Hard to Miss, and Show the Job.
We raised the referral bonuses and gave the program a fun, rotating look so it stayed in front of employees. For candidates, we rewrote the job copy around what the perks mean day to day, made the company structure easy to follow and showed the job on video.
04
Execution
How It Came Together.
Bigger bonuses: we doubled the rewards to $500 for clinical hires, $250 for non-clinical and $100 for We Rock hires (up from $250, $100 and $50), paid once the new hire stays a year.
Rotating referral flyers: “We’re Missing a Piece,” “Help Us Hit the Mark,” “Hook a Friend Up” and “Send Us Your Favorite Humans,” swapped every two weeks in each clinic and on Paylocity.
New job copy: ads for SLPs (bilingual a plus), OTs, PTs, new grads and We Rock coaches, focused on what the perks actually mean instead of a bulleted list.
Career fairs: Marquette, Concordia and Carroll, with folders covering perks, benefits, company history and QR codes to apply.
Clearer company structure: a one-page flyer explaining that everyone works for Tender Touch and therapy is provided through the Medical Support Services clinics, plus clearer steps to apply.
Hiring videos: OT, SLP and PT videos shot in our own gyms for LinkedIn and social. The general video got 891 views and the SLP video got 766.
Result: 2 hires through referrals in 2024, up from 0 the year before.
